I’m very excited to share my first story for a Marketplace program. I pitched this back in the summer not long after Plug & Play opened. Plug & Play combines co-working with childcare (they call it a “work-life balance”) so that parents who work freelance or part-time have a more flexible childcare option.
I learned a lot while reporting this story.
1. Childcare is crazy expensive.
2. It is an unrealistic expectation to think that you can work from home and look after a child at the same time.
3. This type of business should be everywhere.
4. Mothers are willing to give up major bucks in their careers to spend more time with their kids.
My favorite part was observing Lauren Walz, the mother in the story, as she tried to work with her daughter nearby. It was a bit of a setup, but it played out as Lauren promised me it would: Nora was not happy with her mom’s attention being on the Mac. Mac needed to be stopped. Nora first tried to pull out the thumb drive. Then she put her hands on the keyboard as her mom typed. Then, she finally just tried to close the laptop. It was a pretty effective strategy, and a little scary. I’ve heard a lot of talk about women having it all, or not having it all. But I hadn’t connected it to the idea that kids are the ones that do not want moms to have it all. I thought it was like, a societal construct. But Nora really did not like to see her mom at work, and would love to end her career aspirations. I wonder, is this how it is with all toddlers?
Many thanks to David Shaw for being a fantastic and fun editor, Ashley Milne-Tyte for sharing the secrets of how to pitch Marketplace, and Amy Braden for helping me get connected and patience while this story waited for airtime.