Andrew Sullivan of the Daily Dish wrote this great piece about the future of magazines.
One day, we’ll see movies with people reading magazines and newspapers on paper and chuckle. Part of me has come to see physical magazines and newspapers as, at this point, absurd. They are like Wile E Coyote suspended three feet over a cliff for a few seconds. They’re still there; but there’s nothing underneath; and the plunge is vast and steep.
It sounds harsh. But without even realizing it, I’ve come to the same view. I said I’d never give up the feeling of a book in my hand, the satisfaction of turning a page in a newspaper, admiring the layout of a magazine.
I remember where I was standing when I said this, my senior year of college: The office where we were laying out a print magazine.
But technology has a way of reducing our ideals to nostalgia. I got a Kindle as an un-asked for gift, and now when I read a physical book, I wonder why I can’t pull up the meaning of a word on the page itself.
In a personal last stand for physical media, I ordered a subscription to the Sunday Times, during Labor Day weekend. It hasn’t come yet. Apparently, it’s a huge hassle to get a carrier to deliver it to my house. (Andrew Sullivan mentions delivery problems too, NYT, stop whining about the death of print and get it together!) I’ve called or emailed five times now, and I want to cancel my subscription. I tried! and was defeated by print itself.
Sullivan sees the future of magazines as existing only in extremes: High-end luxury product, or low-end grocery line tabloid. I think that’s realistic. But it assumes that everyone in the mid-range (those who would read Newsweek, for example) has access to a tablet reader. That our lives are filled with increasing amounts of physical technology. I feel like I’m already there, living in the future.